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[Case Study] Sales Suit - Shinano Trading Co., Ltd. - Equipment

Pursuing uniforms that achieve "coolness," "workability," and "a sense of unity that fits any section."

The uniforms of Shinano Trading Co., Ltd. started with a "coverall" style reminiscent of a small factory since its founding. As the number of employees increased, the company adopted a division of labor in sales and manufacturing, with sales staff wearing shirts and manufacturing staff in work clothes, leading to a gradual differentiation. Compared to manufacturing staff, it became more challenging for sales staff to choose their uniforms. During this time, we caught wind of a new uniform trend: "suits with workwear functionality," which led us to the concept of "anywhere suits." These suits are suitable for work and do not hinder delivery tasks or construction activities at various locations, while also providing just the right level of formality for client visits. They have received positive feedback, especially for not feeling out of place during computer work within the office. [Implementation Partner] ■ Shinano Trading Co., Ltd. *For more details, please refer to the related links or feel free to contact us.

• Company：カーシーカシマ
• Price：Other

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